Customer satisfaction is a measure of how products and services supplied by a company need or surpass customer expectation. This is seen as a key performance indicator within business

In a competitive market place where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly is now a major factor in any business strategy.

Customer satisfaction will vary depending upon the client, the product and the level of service required. The usual measure of customer satisfaction involves a survey with a set of statement which is evaluated by the customer in terms of their expectation.