
It is considered part of new Bur Dubai, but strategically located on the New Dubai side.
The area is very close to Jumeirah Lake Towers, Dubai Media City, Mall of the Emirates, Dubai Marina, two metro stations, Jumeirah Beach Road, Palm Jumeirah, and Arabian Ranches, making it one of the most sought-after business locations in New Dubai.
Office and retail rents in this location are very reasonable, offering excellent opportunities for cost-conscious Indian entrepreneurs.
This location is ideal for businesses targeting high-net-worth clients from diverse nationalities, ensuring a premium customer base with significant spending power. The area also has a large number of hotels and hotel apartments, supporting both business and hospitality needs. Any retail business can establish itself quickly in this location, with a higher probability of success due to footfall and affluent clientele.
The location is also surrounded by luxurious apartments and villas, enhancing the overall commercial and residential appeal for Indian businesses planning to set up in Dubai.