Looking only at revenueGrowing sales do not necessarily mean growing profits. Costs, margins and cash collection also need attention.
Treating profit as available cashProfit and cash flow are affected by different factors. Outstanding customer payments, inventory, supplier terms and capital expenditure can all affect the actual cash position.
Preparing a budget and never reviewing itA budget becomes less useful when actual business conditions change but the original assumptions remain untouched.
Making expansion decisions without modelling the numbersExpansion can increase revenue while also increasing rent, salaries, marketing, working capital and other costs. These effects should be considered together.
Keeping financial information until year-endWaiting too long to review financial performance can make it harder to respond to problems while there is still time to act.
Building reports that nobody usesManagement reporting should focus on information that supports real decisions. More figures do not automatically mean better financial management.