Crowd funding is a successful strategy when your goal is to launch something big. It could be as daring as a new invention, or as predictable as a small business idea. Truth is, it can be anything at all, as long as it’s geared towards a concise, reachable goal. Many entrepreneurs have gotten that financial push with successful campaigns, and are now dealing with immense success thanks to their good campaigns. If anything, these people teach that it is not impossible to launch a successful campaign.
The merits of crowd funding are pretty straightforward, and a few are precisely stated below:
- You get financial assistance to realize your project
- You create awareness and gain publicity, which helps with sales afterwards.
- You also gain ambassadors who share your visions, and get a feeling of market response based on how your campaign unfolds.
Move around the Crowd funding Platforms
There is an abundance of crowd funding platforms, and choosing the right one can make or break your project. While it is advisable to go with the platform that resonates with your kind of project, it helps to go with the most popular ones. It’s easier to achieve visibility with them, and this might translate to a larger pool of backers.
Be Transparent About Your Project
Be elaborate, concise and transparent as you can be about your project. Words are a powerful tool when used well. Take as much time as you need to prepare. Ideally, the presentation of your project should be so clear-cut, that anyone who sees it will have all their questions answered straight away. Make clear all the variables- such as target market, the probable budget, ideal pledge sizes, campaign length, and so on.
Offering rewards and bonuses is crucial. Your backers need to know what they stand to gain by standing by you. Be elaborate as you can with these. Info-graphs easily convey these, and are more comprehensible.
Think About Video
Make a video. Having one is not only important, it’s critical. It lets people know who you are. Simply put, it will put a face to your project. That said, your charisma, passion, and voice should all attest to how deeply vested you are in your project. It’s easier to convince people to join your cause when they like you as a person.
Ensure everything remains within reason. The materials you need to raise your project should be accessible, and the amount you seek should be realistic. One great example of such crowd funding project is http://www.kickstarter.com/projects/customslr/air-strap-a-camera-strap-that-does-more-with-less that has been created in a nice way. Creativity and ambition are good traits, but plausibility of success should be something that you and your potential backers should easily see. Don’t charge too much, or too little.
Drumming up community support goes a long way in making your campaign a success. Besides inviting your online community and network to pledge, reach out to anyone else who might find interest in your project- from individuals to companies. Take advantage of the penetrative abilities of social media to make your project known. Offline publicity also helps, a lot.
These are some of the important tips that can help you achieve crowd funding success in your project. In the end, it is your commitment that helps you reach that dream you strive for, regardless of how small or big.