Electronic Commerce, commonly known as e-commerce is an old term used since last few years. Most recently, it has become a household term. E-commerce is defined as “Exchange of goods and services over the wire, in a paperless process”. This is during old days, when e-commerce was only meant for businesses to do the transfers. Now, anything that is sold on internet is called e-commerce. The definition has changed too “Any goods or services sold on internet”.
Growth of an e-commerce is exponential and this business is bound to stay because of increased use of internet year after year. The ease of placing an order at the comfort of your home and getting services and goods without a hassle is complete win-win for everybody. Consumers are happy with the quality and speed of service, business owners are happy because they get to sell more without investing in infrastructure.
Change in the structure of business is way easier when it is only an internet business than a physical store. Whether it is the change in structure, pricing, merchandise, sales process or anything, all that we need to change is the website. It is also less expensive to maintain an internet business than a physical business.
E-commerce allows the small business owners to compete with the big giants on a flat platform. Competition increases and so does the quality of the goods and services. Customers might like to do business with smaller companies than the big ones because of the easy availability of customer service and interaction.
Moreover, the cost of creating an online business has reduced a lot over the years. Now, all the cost that is incurred by an internet business owner is that in marketing of the website. Marketing of a website can cost up to ten times the cost of building the website, if a professional is hired to do it. When done your -self, it needs a huge investment of time.
If you plan to open an e-commerce business, you need to get in touch with the right people who will give you the complete solution. Right from hosting the website to designing it to providing e-commerce solutions and marketing the website, everything can be done by a single vendor. Following are the things that need to be taken care of while taking a solution of this kind
Opt in email advertising: This is common advertising tool that reaches millions of interested customers through there inbox.
Search Engine Optimization: To design the content and the website in a way that it tops the search engine lists. This is the best way to bag in more and more traffic to the website.
Pay per click: This is the advertising method where your advertisements are displayed on other websites and you are charged for every click on the advertisement.
In-site promotions: Once you get some traffic on your site, you need to use the same customers to double the traffic. Provide discount coupons, featured items, and referral schemes etc. to get in more people.
Building an e-commerce business cannot be simpler than this.