The equation of any business is incomplete without marketing. On a regular basis — yearly, quarterly, and even monthly — new trends emerge and change the way businesses connect with and attract their audiences. With this, the nature of marketing management has also become more consumer-oriented.
Marketing management is a process used for planning and executing an idea, pricing, promotion, and distribution of products and services to help satisfy consumer needs and expectations. Additionally, it has the direct responsibility of identifying areas where a company’s products and services may be failing to fulfill consumer needs and accordingly initiating marketing programs to align with the organizational goals.
The basic idea behind strategic marketing management is for businesses to adapt to the market as trends around them change. For instance, the fallout of the coronavirus pandemic has brought about significant changes in consumer behaviors, completely redefining the marketing scenario. While the goals essentially remain the same, the path that leads businesses toward these goals keep changing. During such times, a marketing management firm plays a key role in helping firms make strategic decisions around budgeting, planning, and marketing.
Marketing management business opportunities in Dubai
A survey conducted by HSBC highlighted that Dubai is considered the second-best city after Singapore for entrepreneurs looking to start a business. With numerous growth opportunities and promising rewards, it’s no surprise that Dubai has been garnering the attention of entrepreneurs. The city’s favorable entrepreneurial environment and business prospects are some of the primary factors that particularly stand out to newcomers.
- Booming market
Marketing management is one of the fastest-growing markets in Dubai. The city is emerging as a technology hub in the Middle East, creating a huge demand for skilled experts to help businesses make informed marketing decisions. This has paved the way for the marketing management industry to flourish and offer the exponential potential to firms. BLS predicts that the demand for marketing managers, in general, is likely to increase by 8% between 2018 and 2028.
- High demand for skilled marketing managers
Dubai’s business and technological landscape is evolving. And with this, the scenario for marketing management is also shifting. According to Korn Ferry, an American consulting firm, the demand for skilled workers currently exceeds supply. If not addressed, UAE could miss out on USD 50.55 billion a decade later. This indicates excellent growth opportunities for marketing managers in the country.
- Favorable business conditions
Dubai has steadily been emerging as the global commercial capital with a business-favored legal framework and ease of business setup. The city also has a well-developed economic and social infrastructure, making it easier than ever to establish a new marketing management business. The Global Infrastructure Investment Index has ranked Dubai among the top three countries for infrastructure investment attractiveness.
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