In today’s world, consumers are swarmed by brands, products, services, and advertisements in just about every channel. Such a competitive marketplace makes it essential for brands to stand out to their audience. A recognizable and appreciated brand is one of the most valuable assets for a business. This is where professional branding services play a vital role.
Branding service firms use creative ideas and techniques to make brands stand out while maintaining the traditional structure of their goals. They not only devise strategies to create a strong impact on the audience but also undertake the crafting of the brand, which includes the name, logo design, typography, slogan, and everything else that goes into the brand’s visual identity. These firms work with all businesses — from small start-ups to global conglomerates — to bring their brands to life.
As per statistics researched by Renderforest, 75% of consumers recognize a brand by its logo, 60% by its visual style, 45% by the signature colour, and 25% by its unique voice. As such, companies are increasingly focusing on making a memorable impression on consumers.
Why are branding services gaining popularity?
There are several designing programs available for businesses to use; however, designing a brand that successfully garners attention requires professional skills and expertise. Whether designing a brand for a new product or a service, companies need to create a differentiator from their competitors, which requires more than just a name and typography. The essence of branding services is to understand the attributes that the target audience appreciates in a business.
Consumers often prefer buying products and services from brands they already know or feel familiar with. Their purchasing decisions nowadays are also influenced by what a brand says and stands for, as opposed to just the quality and price. Studies show that 67% of small businesses are ready to pay up to USD 500 for a logo design. (Source: Venngage). Moreover, 82% of investors want the companies they invest in to have a strong brand. (Source: Renderforest).
Why set up your branding service business in Dubai?
Dubai is the Middle East’s commerce hub. So, establishing an impactful brand in such a city becomes even more vital. However, doing so can be extremely challenging given the intensity of business competition. Your branding services business can leverage this opportunity and grow immensely in Dubai.
The city’s impressive and favorable business environment is serving as a catalyst to attract new entrepreneurs. The city also presents a unique opportunity to serve businesses catering to a myriad of people. Besides, it has one of the most liberal trade regimes in the Middle East. The business setup in Dubai is relatively simpler and speedy with strong incentives.
If you’re looking to set up a branding services business, we’ll make it easy for you. At Flying Colour Business Setup Services, we provide a simple and effortless approach for setting up your business in Dubai. If you are interested, reach out to us at +971 4 4542366 or email us at info@flyingcolour.com.
*Please Note: This article was published on 31st May 2021. The information provided in the article is based on the policies and rules applicable at the time of writing it. Talk to one of our consultants for any recent update or change.
