As the internet started spreading its web, to have a conversation with the person sitting right opposite corner of the globe became more simple and cheaper even than a phone call. Since then, sharing each other’s thought became quite obvious and also knowing the business possibilities from another part of the world became a necessity to understand the demand and supply all over the world.
Why Social Media?
Be it a local business or an international business, the owner of the business will always try to make people aware about the products and services he has to offer. Before internet era, business adopt offline and print media as well as Radio and TV or through the existing clients.
below are importance of social media for business startups
Define customize reach / audience
Through email marketing, Instagram, Facebook page etc. it is instantly possible to reach to a large number of audience. When more people will come to know about your business, you can gain more people to engage with your brand.
Target local and international clients
Though an entrepreneur should setup their business after deciding the location wisely, it is an essential practice of any business to reach out the client who are out of the physical vicinity. It will help to develop the business in a different way as sometimes there are strong possibilities that distant clients may turn out to be the most potential ones.
Visibility create trust and stability
An important aspect of any business to keep their stability is constant growth and it is of no use unless you inform your clients about the same. This task becomes easily executable through social media as posting updates and even day to day work in a consistent way is pretty easy. Engagement of audience through likes, comments and shares gives out positive signal to potential clients.
Update Showcase services and recent work and instantly spreading
In any business there is always a scope to research anything new and come up with new ideas. Again, to update your existing as well as potential future clients that you have added up some new services or products can sounds very positive. Clients who are thinking about a long term relationship with you will definitely get a positive vibe. Hence, updating information can work like a magic through social media.
Visibility and transparency
Until and unless you are able to show your product or the skill you have to offer to clients, it’s pretty tough to convert a potential client into your valuable one. Transparency offered by social media about your business makes serving clients a lot easier.
The social media has made life easier in terms of selling new products or skills especially for the startups. The economy cycle also can move a little faster for those who are using the social media technology. But in any case it is a must to have a business license for the starters who are flashing their products and the services over the social network.
This blog post is written by Ms. Ananya, Business Advisor at Flyingcolour Business Setup, VAT and Accounting Services in Dubai and across UAE. For more details, please contact us at +971 4 4542366 or email us at info[at]flyingcolour[dot]com.