While I was trying to write this article, I found many numbers and statistic details which I felt bored and confused looking at them, since you can find all of them in different websites, I have just decided to share my personal understanding and give a long shot of what is happening in Dubai Tourism.
There is no doubt that all Dubai authorities are helping Department of Tourism and Commercial Marketing to achieve the goal of 20 million tourist per year by 2020, definitely they have a focus on shopping, sport, health care, business and educational tourism and are investing a lot in related industries.
To enhance the potential of tourism they are following two important guidelines one is enhancing overall experience of existing tourists and second is to impress wider range of new joining by revising and creating marketing strategies.
Considering long term strategies of the country this would be a wise decision to invest in any hospitality sector, either in large scale like hotels and tourism attractions or just participating in tours and travel services, all will have bright future.
Not to forget that Dubai is one of the strong candidates for Expo 2020 and investing a lot to win this deal, it is quite clear that if it happens there will be a huge boom in tourism industry which will prosper economy and all hospitality and tourism companies will benefit it drastically.
Hence we can conclude the discussion with looking back to Dubai history and having a long shot of future plans definitely justifies all government investment in infrastructure for tourism segment and is quite motivating for investors to get their own share from this opportunity.
This article is written by Senior Business Consultant, Miss Marjan.